Why should you wear the badge?
The speculated market size for Japanese personal import- that is, consumers buying directly from US merchants- is 600 million USD annually and this figure is destined to grow steadily for the years to come.
There are over 500 million Japanese visitors travelling to North America and Hawaii each year and the number of Japanese long-term residents in the US has been increasing year to year for the last decade and reached 437,000 in 2009.The more the Japanese people travel to and live in the US, the more the American lifestyle and its commodities become familiar to the Japanese.
The Japanese eCommerce giant, Rakuten recently launched a"Personal Import" shopping site through its acquisition of Buy.com. (http://import.buy.com/) This is a good indicator that there is a sufficient market for US goods in Japan.
The badge can win you instant confidence from the Japanese consumers and show them a way to purchase and receive your merchandise in Japan without going through the hassles that are usually involved with personal import. We've been helping Japanese clients with personal import for over 10 years, and doing business as Kai Gai Shoppers for the last five. We owe our success in no small part to our loyal and very happy repeat customers. When a potential customer does a search on the web for Kai Gai Shoppers, they can find many positive reviews of our service posted by customers. Our logistics partner, Yamato, is one of the most respected and easily recognized delivery companies in Japan. And based on our volume and long term relationship with Yamato, we are able to offer the most competitve shipping rates for door to door service to Japan. So you can rest assured that KGS will be taking good care of our mutual customers in Japan, while at the same time protecting your brand.
How does the badge work?
- Customers Search Online.
Our 10 years of serving Japanese consumers buying directly from US merchants clearly shows that customers definitely know the brands and products that they want to purchase.
They typically search the product's name in English rather than in Japanese.
- Customers Compare the Results.
Today Google shopping is available in Japanese and it is allowing the Japanese consumers to search across the products offered outside Japan and mainly from US merchants.
However, the customers are not sure if she or he can purchase from the merchants that carry the products or the merchants can ship the item to Japan.
- Merchants with the Badge Win Instantly.
Imagine if your site is wearing the badge by simply adding a few line of Javascript on your product page near "Add to Cart" button. The badge is a simple but powerful indicator to the customer who is viewing your product that, you support purchasing from Japan or are willing to sell your products to the Japanese consumers.
- Let KGS Handle the Rest.
By clicking on the badge, a new window is opened showing the Kai Gai Shoppers page, completely rendered in Japanese offering various "Personal Import" assistance services in Japanese.
The customer can chose an appropriate service based on his or her needs. The customer will purchase directly from you or have KGS buy on their behalf. Either way, you make the sale and have a new customer.
When KGS makes the purchase for the customer, KGS takes care of all customer service inquiries, from pre-order through fulfillment. In essence, we eliminate the language barrier and provide the peace of mind for Japanese customers who are perhaps reticient doing business in English.
COMING SOON! Watch our presentation on how KGS can help your business connect with the Japanese market
